Marketing Classes…Done Right
9 classes meet on Wednesdays from 11:30am–1:00pm or 4:00–5:30pm. Seating is limited, so enroll now! Register for individual classes or for all 9 by selecting from the list to the right or call us for more information.
Shameless Self-promotion: Public Relations Strategies
Image is everything. You can’t always control what is said about your business, but with public relations you can highlight the positives and control your reaction while using free, or sometimes inexpensive, media to promote your message. In this class, we’ll teach you the basics of developing and implementing a public relations plan.
How to Get the Most Bang for Your Buck: Marketing on a Budget
Advertising can be expensive, but it doesn’t have to break the bank. Decide how much of your yearly budget should go to marketing and which marketing and advertising choices will best accomplish your goals. In this class, we’ll show you how to make a plan for your budget and how to make the most of it.
How to have a Winning Marketing Plan: Media Planning
Effective advertising is achieved by reaching the right people at the right time. Maximize your return on investment, reach your target audience and eliminate wasted media buys with strategic media planning. In this class, you’ll learn media planning basics including how to pick the right media mix for your business.
How to Get More out of Your Web Site: Internet Marketing
What is your Web site doing for you? If it’s just sitting there, then it’s not giving you 100%. And if you haven’t updated it this month, much less this year, you’re not putting into it what is needed to make it useful. Web sites are often a consumer’s first impression of your business, if it’s not delivering what they’re looking for, they may not stick around. In this class, you will learn how to get more out of your Web site.
Beyond Your Web Site: Internet Marketing
The Web is yet another place to spend your marketing dollars. The trick is to do so effectively. Internet marketing is a good way to reach your existing customers and potential new ones. In this class, you will learn how to directly target your demographic. We’ll also give you a few tips on budgeting for Internet marketing.
Social Networking: How to Use it to Your Benefit
Facebook, Twitter, MySpace, LinkedIn…You’ve heard of them all, you may even use them, but can social networks help your business? Just like Facebook helps you stay in touch with your friends, it can help your business stay in touch with consumers. In this class, you will learn how to use social networks as marketing tools to reach potential customers and drive business.
In Order to Receive, Sometimes You Have to Give: Promotions, Sponsorships and Donations
It’s better to give than to receive. You’re probably familiar with the old adage, but did you ever consider that it might apply to the success of your business? Learn how giving can be an effective way to stretch your marketing dollars and promote your business to a targeted audience. Also, learn how to get the most from the giving you do.
Event & Trade Show Marketing
Too many events to showcase your business and not enough man power to do it? Choosing the right venue for your business is just the first skirmish in the battle. In this class you will learn how to pick the right events, tips on creating an effective booth and dos and don’ts for your front line.
Microsoft Word is Not a Design Program: Brochures & Direct Mail
Too many businesses promote professional services with less than professional marketing materials. Don’t let bad brochures and printed pieces reflect poorly on your business. In this class, you will learn the dos and don’ts of creating your own printed pieces.
